SRW is now C.A. Fortune’s internal agency for powerhouse food and beverage brands.
Founded in 2015, SRW was at the root of the brand strategies that propelled Simple Mills and Vital Proteins to mainstream success, and they even made cottage cheese cool for Good Culture.
A match made in the West Loop
The self-proclaimed hooligans of West Randolph street joined up with C.A. in 2024 to help scale their mission: challenging the traditional advertising model for their people and partners.
Just as C.A. has redefined the brokerage world, SRW has flipped perceptions of traditional ad agencies on their head. As a core discipline within C.A., the SRW team develops strategy and creative to help brands stand out through social media, public relations, influencer marketing and paid media.
And now, we do it all with the power of C.A. Insights.
Strategy & Creative
We help brands of all sizes act like entrepreneurs, dreaming up scrappy ways to test, and big ideas to help stop traffic. Our talented team puts their brains on your biz to achieve your key goals in store and online. We’ve sold Perfect Bars to soccer moms, UNREAL snacks to fitness buffs, and a metric ton of almond flour crackers for Simple Mills. The key to all of it is knowing your audience and finding the intersection between what you want to say, and what they care about.
Production, Influencer, PR & Paid Media
We solved the age old question of whether a tree that falls with no one around makes a sound. It doesn’t, guys. Ideas are truly nothing without amplification. Your channel strategy needs to evolve with the changing world, and we’re here to tell you: organic social is no longer king, and a powerful combination of PR, influencer and paid media will get your beautifully crafted content out in front of the right consumers, at the right moment.
A SAGE ADVISOR, CREATIVE FORCE AND…
the best meeting you’ll have all week.
As part of the C.A. team infrastructure your SRW account lead has frequent check ins with your C.A. sales lead to ensure cohesion among all activities. Our team is the only agency in the world to be fueled and measured by industry leading C.A. retail insights, and our creative helps your shopper marketing, Amazon and retail media activations thrive.