What are corporate values? Every time you visit a webpage for a company, their corporate values are usually front and center, but what do they represent? To some, they are just fancy buzzwords on a page, but not to us. Our corporate values are the set of guiding principles and fundamental beliefs that help our C.A. family function together as a team and work towards a common business goal. In 2022, we decided that we needed to revamp our Values. During this process, we sat down and asked ourselves, what do we believe at C.A.? We had to dig into what guiding principles enabled us to work so well as a team. It was no easy feat, there are so many characteristics that have formed us into the disruptor of the CPG industry that we have become. We began to dig into what has helped build our unique boutique organization, and the answer became clear:
Our People, Our Passion, and Our Purpose.
Innovate fearlessly: We value radical candor and actionable feedback to deliver our best selves to our clients and our colleagues. From our services to processes and everything in between, we bring all our ideas to the table, and no idea is too big or small.
Empower others: Our leaders encourage their teams to bring their whole selves to work by being authentic, humble, and inclusive. All voices and perspectives are valued, and everything that is brought to the table matters, from our newest team member to our CEO.
Lead with Solutions: Our vertical integration allows us to connect a multitude of CPG services into one convenient package to ensure your products receive best-in-class representation. We provide boutique service on a national scale, which provides a one-of-a-kind opportunity to bring brands to the next level.
Stay Curious: Our consistent curiosity and obsession with staying at the forefront of the consumer industry allow us the ability to be nimble and create unique partnerships that over-deliver results.
Do the Right Thing, Always: At C.A. we act in the best interest of our clients, and always do what’s right. We pride ourselves on our unique ability to be nimble with no red tape blocking our path.
At C.A. we act on these values every day, with both our colleagues and our clients. Our mission is to build better, whether that be your brand, or our workforce, we use these values as our guiding light.