2023 BUILD National Sales Meeting

It’s that time of year again! Our BUILD team and our BUILD clients are getting ready to head to our Chicago HQ for our annual BUILD National Sales Meeting on April 24-28. Our sales meeting is one of the most anticipated events of the year, and we’re so excited to have everyone all in one place for a week full of collaboration. 

During the meeting, BUILD clients meet directly with their sales and operations team. Objectives are set prior to the meeting, and conversations focus on everything from 2024 promotional planning, innovation launches, and customer feedback. This meeting is designed to strengthen the brand’s partnership with its sales team (C.A. BUILD) as well as the leadership team from C.A. Sales!  

In addition to meeting with their sales team, our BUILD clients will attend several special events throughout the week, including a State of the Industry panel with leaders from across the agency, a product showcase, and a happy hour with buyers. They will also have a chance to mingle with C.A. Fortune leadership and learn about the other service offerings that C.A. has to offer. 

This year, we’re thrilled to be hosting our second annual BUILD Tank. Several of our BUILD brands will be pitching their products to a panel of buyers who are flying in to provide invaluable feedback and recommendations to our clients! We’re excited to welcome the below customers to our panel of “sharks” for this year’s event: 

  • Sprouts Leadership Team 
    • John Soukup, VP of Grocery  
    • Scott Romano, VP Forager   
    • Mark Wilkins, Director of Grocery 
  • Dwight Richmond, Director of Center Store at Town & Country Markets 
  • Wade Yenny, VP of Center store at The Fresh Market 
  • Joe Escobar, National Category Director, Safeway/Albertson’s 
  • Charles Butler, Category Manager, Lunds & Byerleys 

Be sure to follow along all week on our Instagram (@cafortuneagency)! 

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